Meet the award winning whisky expert with a passion and dedication to the craft.
Tommy Isaksson has been living and breathing whisky since 2011, working with renowned whisky brands from Scotland, Ireland, the US, Finland, and Sweden.
His passion and dedication to the craft earned him the prestigious "Whisky Ambassador of the Year 2014" award from Scandinavia's largest whisky magazine, which has a readership of 25-30k subscribers. The magazine's jury praised him for his joyful and enthusiastic approach to sharing his whisky knowledge, noting his exceptional understanding of the whisky world.
Tommy's expertise isn't just recognised by accolades; he's also a creative force in the industry. Collaborating with master blenders, he has helped create three different whisky recipes that collectively sell around 550,000 bottles annually. His keen sense for market trends and consumer preferences has made him a sought-after consultant for producers and brand teams, helping shape the future of whisky with his insightful recommendations.
With whisky tastings for over 5000 people under his belt across Northern Europe, Tommy has shared his passion with enthusiasts far and wide. He has co-hosted events with famous distillery managers and blenders from Scotland and Ireland, and with notable whisky experts and writers like Charles MacLean.
Winner of the prestigious Whisky Ambassador of the Year 2014 awarded by Scandinavia's largest whisky magazine
Tommy's journey in the spirits and hospitality industry began at Flustret in Uppsala, where he honed his business management and customer service skills. His career took off at Berntson Brands AB, where he held various roles including Regional Sales Account Manager, Brand Ambassador, and Senior Brand Manager Spirits. These positions allowed him to master brand development, social media communication, and trade marketing.
At TOMP Beer Wine & Spirits AB, Tommy further specialised in event planning, digital marketing, and strategic brand management, significantly enhancing his project management skills. His strategic planning, budgeting, and forecasting capabilities were crucial in his role as Brand Manager at Spivi Sweden, driving brand success in a competitive environment. At Franzette Bistro Palma, he continued to leverage his extensive experience in brand awareness, constantly adapting to the ever-changing demands of the industry.
Tommy Isaksson’s journey is a testament to his passion for whisky and his unwavering commitment to excellence in the spirits industry. It was only natural that his next move was to become Head of Experience at WhiskyReligion where he continues to inspire and educate whisky lovers around the world.
