From the hustle and bustle of London to the soaring skies of Hong Kong our founder explains why he has chosen Mallorca as the home of WhiskyReligion.
From the hustle and bustle of London to the soaring skies of Hong Kong…Murray Holdgate, Founder of WhiskyReligion, explains why he has chosen Mallorca as the home of WhiskyReligion.
Murray Holdgate, a former banker from London, embodies the spirit of entrepreneurship. With a background in finance and experience working in Hong Kong, Murray embarked on a journey that would lead him to the intersection of passion and opportunity: the world of whisky.
Murray's foray into the whisky industry began ten years ago when he identified a gap in the market for secure ownership and authentication of whisky assets. This revelation stemmed from his observation of the increasing interest in whisky as both a luxury collectable and an investment opportunity. Recognising the potential for providing a reliable platform for whisky enthusiasts and investors alike, Murray seized the opportunity to establish an alternative asset fund specialising in whisky.
“I landed on whisky when I realised there was a gap in the market for secure ownership and authentication.”
The offer to investors of a secure and transparent avenue to participate in the whisky market quickly gained traction. His approach to whisky investment resonated with individuals seeking to diversify their portfolios with tangible assets.
Bringing Mallorca to the global Single Malt whisky stage has always been a dream of mine.
Murray then strategically positioned his team in Edinburgh, London, and Hong Kong to provide a global approach to whisky investment.
By leveraging his banking background, international experience, and passion for whisky, Murray carved a niche in an increasingly competitive market, offering investors a trusted platform to engage with one of the world's most coveted spirits.
As Murray forged ahead with his venture, he found himself missing the personal connections he once enjoyed with his clients. Enter WhiskyReligion in Mallorca.
With meticulous care, Murray has curated a selection of whiskies from across the globe, elevating Mallorca's spirits scene to rival that of major cities worldwide. While Mallorca boasts a vibrant wine culture, along with gins, brandies, rums, and vermouths, whisky has remained in the shadows - a surprising oversight given the island's annual influx of affluent visitors and residents. By thrusting whisky into the spotlight, Murray aims to reignite its popularity throughout the Balearics.
"Bringing Mallorca to the global Single Malt whisky stage has always been a dream of mine. I am excited to help educate and spread the word to help people enjoy what the world of whisky offers. Watch this space as we will be offering exclusive access to casks of whisky for members to be part of Mallorca’s first exclusive Whisky Distillery,"
From educational whisky experiences and tastings to exclusive member privileges, Murray eagerly anticipates this exciting new chapter with WhiskyReligion, shaping the future of spirits in Mallorca.
